How can Ink Manufacturers Differentiate in Today’s Market?
Julian Cass Julian Cass

How can Ink Manufacturers Differentiate in Today’s Market?

The ink market for packaging continues to grow. Ink technology is used on metal beverage cans, food cans, flexible packaging, labels, in-mold labeling, shrink sleeves and board packaging applications. Despite the market growth competition for market share is intense. How should ink manufacturers position themselves to compete?

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The future of PVDF for prepainted metal roofing
Julian Cass Julian Cass

The future of PVDF for prepainted metal roofing

Something is happening in the prepainted coil metal roofing market. We see coating manufacturers who until now have promoted PVDF coating systems for prepainted metal, actively promoting alternate coating systems such as Silicone Modified Polyesters (SMP).

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The value of the QBR
Julian Cass Julian Cass

The value of the QBR

The QBR process is not outdated or dead, you are just not leveraging the power it can bring to your customer relationship

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Managing margins in a slow market
Julian Cass Julian Cass

Managing margins in a slow market

Should you revisit the strategic short-term goals set for this year in light of the rapidly changing economic environment. If you set your sights on volume and revenue growth you might want to revisit the targets and focus on incremental margin growth instead.

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Are you a strategic partner to your clients?
Julian Cass Julian Cass

Are you a strategic partner to your clients?

Are you close to your clients? Do they invite you to the table to discuss strategy or do they just keep placing orders? If they are not close to you, which supplier is at that table instead of you?

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Client relationship mapping
Julian Cass Julian Cass

Client relationship mapping

If we focus only on transactional relationships we are not likely to successfully become a close strategic partner to our clients, even if day to day business transactions continue to run.

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